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Hey y’all! If you’ve been following the blog this summer you’ve seen that I’ve been writing about How to Start a Teacher Blog and have been helping people through the process of getting started. Over the past couple of weeks I’ve talked to not only brand new teacher bloggers, but also established bloggers who want to grow their brand and following. Because of this, I wanted to drop by today to talk about How to Grow Your Blog in One Simple Step.
For some background...I have noticed that some bloggers that have great content, and are super active on social media, don’t have an email subscription form on their blog. They do SO much work to write amazing content and to direct people to their posts, but then they don’t have an established way to “keep” readers coming back, or to build in a following. On a basic level, every blogger needs at least one way for visitors on their site to give their email address. When you’re just getting started, this can be just a simple email capture form on the side of your blog or at the bottom of posts using Mailchimp, or if you’d like to get more advanced, ConvertKit* (which is what I use).
Now, let’s assume you already have an email form somewhere on your blog. You may be thinking, “Kelsey, literally no one signs up on that thing. Why do I even need it?” Well, to grow your email list you have to start being super intentional, just like we all are when we are teaching. Whether that is creating lead magnets (freebies and such) to send to those in exchange for subscribing, or explicitly asking for email sign-ups in posts, intentionality and consistency will yield results.
This brings me to my “One Simple Step”:
To grow your blog and build your email list, you just need to start asking. Literally, just asking. I did a webinar with ConvertKit recently, and they shared to do this:
Ask anyone you know this question, “I’m working on some new content right now about ___________, would that be something you’d be interested in hearing/learning more about?“
Don’t add any background, or extra explanation–just straight up ask! When they say yes, add them to your email list! If they say no, well, you’re just growing in confidence 🙂 If you can get 10 people today to say yes, and you continue on to try to get 10 each day, you can grow your email list in no time! I did this exact thing, as I felt that my email list growth had become sort of stagnate, and I grew it by 100 people super quickly. Once you start getting “YES” answers from people and are seeing growth, you’ll be even more energized to keep asking!
Your email list is super important in terms of building your blog’s following, and eventually, lead to sales for you–whether it is for TeachersPayTeachers products, or some other product you’re offering. Don’t spend all of your energy on creating great content and social media and neglect, in my opinion, the most important thing in terms of growing your blog: your e-mail list.
So…to practice what I preach…
I’m working on some new content right now about starting and growing your teacher blog, would this be something you’d be interested in learning more about? If so, subscribe below 🙂