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Some questions I get emailed to me a lot are “How can I grow my email list for my blog?” and “How do you offer free things in exchange for someone subscribing to an email list?” My answer to both of those questions is the same: ConvertKit.
When I started on this blogging journey and decided it was something I wanted to stick with and really work to grow, I began looking into growing my email list. I didn’t know the first thing about how to get started, but I knew I wanted to do it right without it taking over my life. I tried Mailchimp, but Mailchimp just didn’t suit my blogging needs. When I found ConvertKit, through a fellow blogger friend, I began using it through a trial just to see what it was all about.
I immediately fell in love and realized this tool was exactly what I was looking for to really supercharge my email list and engage readers in a more individualized way. Not only could I utilize CovertKit to send broadcast “newsletter” type emails, but I could create multiple forms and attach lead magnets to various blog posts to capture more emails while giving readers a resource they want!
Want to TRIPLE your blog’s email list like I did? You should try ConvertKit (click here for a 14-day FREE trial!)!
What It Is
ConvertKit is an email service provider that allows bloggers to set up automated email sequences and use email marketing tools to grow their business. Always wonder how your favorite blogger sends out an email literally every single day that seems super specific? Not only are they super planned out (obviously), but they are probably using an email provider, like ConvertKit, that allows them to create sequences of emails to “set” and let run in the background based off the form you signed up on! I wasn’t even aware of this when I first started looking into ConvertKit, as I was more interested in how my favorite #teacherbloggers were immediately emailing me a freebie in exchange for an email sign-up (did they never leave their computer?! 😉 )
- Create Multiple Forms to Capture Leads: When you use ConvertKit, you can make as many email sign up forms as you’d like. For example, when you write blog posts on many different topics, you can make as many different, specific forms as you’d like to link to those posts. Writing about teacher self-care? Make a form to build an email list based off that! Writing posts about specific behavior management strategies? Link a form for those looking for more on that subject!
- Offer “Lead Magnets” in Exchange for an Email Subscription: I’m sure you’ve visited your favorite bloggers’ sites and have signed up for an email list to receive a free printable or resource. . . those resources you’re getting are called “lead magnets”. ConvertKit allows you to do the same thing! So, create as many freebies as you’d like to connect to your specific posts…this is what mainly helped me TRIPLE my email list!
- Automation: In ConvertKit, you can set up “sequences” that automatically send out once someone signs up for your email list. Connect those sequences to your various forms and you can have many running at one time! Want to send out a “Welcome” sequence of 3 emails to subscribers? Easy! Want to start a free “email course” that people can sign up for? Do it! Once you set it up, it will automatically run in the background. All you have to do is respond to emails that people send back to you!
- Track Conversions + Click-Through Rates: One of my favorite things ConvertKit offers are the tracking tools. Becuase you can set up multiple forms…you’re able to experiment with the various forms on different blog posts to see which ones are doing the best! Not getting any click-throughs on your email lists or no one is signing up on your form? You’ll be able to compare and make adjustments as you go!
- Tag Subscribers: A feature that many email platforms don’t have, that ConvertKit has for you to utilize easily, is the ability to tag subscribers. You can tag subscribers for any things, but it becomes particularly helpful when you have someone opting into multiple lists for you, or you want to see who opens specific links you offer in your emails. In true teacher form, I believe the more data=the better!
If it sounds like ConvertKit is what you’re looking for, sign up for a FREE 14-day trial! After the free trial you can either opt to continue using the service or going back to whatever you use now…so you have nothing to lose!
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