I wrote recently about Why You Should Start a Teacher Blog This Summer and that post has sparked some questions from some of you regarding how to get started. If you’re convinced you want to start a teacher blog already, you must do this first: figure out your “What”. In the blogging world, this is usually called your niche.
Once you figure out what your blog’s topic is, you can get rolling in a way that is focused, and easily comes through to your future readers! You could start a blog and figure out your purpose as you go, however, you will most likely get frustrated, and have few page views as your readers won’t know what to expect from your blog!
It is important to know your “what” (or niche) from day one because you want to make sure that as you’re setting up your blog, you’re designing it to reflect your goals. Having your niche in mind as you’re getting started makes sure your posts reflect your goals from the get go so you can gain momentum from day one in the blogging world.
Blogging is fun, enlightening, an outlet, creative, social, and many other positive things, but at times it is also hard. Understanding your niche early on will help you stay focused so you can reach your goals. It may take a little while to totally flesh out your ideas/focus, and it may even change as you begin your blogging journey (mine did!), but understanding your niche from the beginning helps set you up for success on day one.
Finding Your “What”
So, how do you find your “what”, or your niche? Stick to what you know and your passions. I’ve told so many people to start a blog and many always say back to me, “Kelsey, I don’t have anything to say!” or “I don’t have any ideas that aren’t already out there!” And that just isn’t true! There are no other yous in the world which means your perspective is different and you need to tell your story! Your passion is going to determine your blog’s general topic. Since you found my blog, your topic is probably “teaching” or “education” but you’ll need to narrow it down from there.
Once you decide what your blog topic is going to be about, “teaching”, “kindergarten”, etc., You’re probably feeling like you’re ready to get started! But wait, there are a lot of blogs about teaching and kindergarten. Blogging about teaching is so broad, that it will be hard to pinpoint an ideal reader, who will come to your blog and know what to expect from you and want to keep coming back!
There is a FREEBIE at the bottom of this post that can help you think through some questions in order to determine your topic and narrow it even further into a niche. Grab it and you can use it as a worksheet to help you in your planning!
How Your Blog is Different
No matter the niche you choose, yes, there are others out there that have started a blog on that topic, or with that narrow focus. However, not everyone has explored everything of every niche, and no one else has YOUR personality and voice!
I started “A Blog for Middle School Teachers” because I felt that there weren’t enough resources readily available for middle school teachers, or enough prominent voices out in blog land to represent teachers in middle grades. Search Pinterest for any of the elementary grades and countless things come up, but search “middle school” and options are limited. That is why I chose to have a blog “for middle school teachers” where I write about topics like behavior management, and I try to offer practical advice. My topic is teaching, my narrowed focus is middle school and I have narrowed it even further writing about behavior management related topics (with a little bit of other “stuff” in between).
My blog niche has also shifted some as I’ve realized that a passion of mine is to help people start blogs but that there isn’t much information online geared toward teachers starting blogs. I’m now not only writing about “stuff for middle school teachers” but also writing about how all teachers can start blogs, which is a passion of mine.
If your niche ends up changing, that. is. okay. But, as I said above, trying to pinpoint it now will set you up for future success instead of getting started and jumping from niche to niche as you go.
If you’re reading this and already have an established blog but realize your”niche” maybe needs a little bit of work, get some feedback from things at your disposal: your readers and your blog’s stats. You can ask your readers in a post, on social media, or through a survey what types of posts they want to see. You should also view your existing posts and see what has “popped”. Have your posts about literacy (classroom library, literature circles, etc.) all been your most read? Then you may be on to something in terms of identifying a narrowed focus!
Ready to get started? Grab the freebie at the bottom of this post and complete the activities. It will help you pinpoint a niche!
Until next time,
p.s. Also, my friend Suzi wrote an ebook called “Blog by Number” that details the exact steps you can take to set up your WordPress blog. I followed her steps exactly and it has inspired me to write my own ebook about starting a teacher blog! While some of the tips Suzi offers are geared toward mom bloggers, like her, she has amazing info (and worksheets!) you can follow to start + grow your blog. To grab it, purchase here. *Affiliate link
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